Forward Deployed Marketer
Application analysis
Forward Deployed Marketer at Cognition is a forward deployed enterprise software role for engineers who want customer-facing technical work with real deployment ownership.
Reading this role
This Forward Deployed Engineer role centers on embedded customer delivery — discovery, prototyping, integration, and production rollout. Key signals from the listing: Customer on-site travel, Government / DoD context.
About Cognition
Enterprise software forward deployed engineers drive adoption, integration, and measurable customer outcomes. The role is anchored in San Francisco, so expect on-site customer work in that region.
Signals in the listing
Stand out for Forward Deployed Marketer
- Lead your application with one paragraph tying Forward Deployed Marketer to a specific customer or deployment you owned — Cognition hires for shipped outcomes, not tool lists.
- Prepare a 5-minute “week one on site” plan: who you would meet, what you would inspect in their stack, and what artifact you would deliver by day five.
- Show you can go from discovery notes → working integration → production checklist without needing a large internal team.
- State clearance status clearly up front (active, expired, or eligible) and mention any prior NIPR/SIPR, IL5, or government cloud accreditation work — recruiters filter on this early.
- This role is tied to San Francisco — mention willingness to work on-site with customers and any existing ties to that market (clients, partners, or domain knowledge).
Stand out at Cognition
- Demonstrate stakeholder management with a concrete example — Cognition will probe for specifics, not buzzwords.
- Demonstrate integration skill with a concrete example — Cognition will probe for specifics, not buzzwords.
- Prepare stories that move from discovery → pilot → production with named outcomes.
- Read recent engineering blog posts, product launches, and customer stories on cognition.com — reference one explicitly in your outreach to show genuine interest.
Tailored from this listing’s title, company, and description. Always verify requirements on the company careers page before applying.
Role description
We Are An Applied Ai Lab Building End-to-end Software Agents.
Software is how the modern world runs—but there's not enough of it, and too much of what exists isn't good enough. Banks and governments still run COBOL from the 1970s. Budgets go to technical debt and maintenance instead of the features customers actually want. The bottleneck has always been the same: engineering talent is scarce and expensive, and budgets only stretch so far. AI agents make it possible to build more software, faster, at higher quality—and Cognition is at the center of that shift. We built Devin, the first AI software engineer, and we're working with some of the world's largest enterprises to fundamentally expand what their engineering organizations can deliver. We went from $1M to mid-nine-figures in revenue in a year, and are backed by some of the world’s top investors, including Founders Fund, General Catalyst, Lux Capital, and 8VC.
The Role
As a Forward Deployed Marketer at Cognition, you'll embed with a portfolio of Majors accounts, find the stories of business impact, and turn them into jointly beneficial marketing that educate prospects on what Devin can actually do inside real businesses — e.g. press, brand films, written stories, joint speaking. You'll tell the stories of how AI is diffusing into the global companies and government agencies the real world runs on. You might be a good fit if you’re excellent at building relationships, are intellectually curious, are able to parse through business and technical complexity, and have an instinct for a good story.
What you will do:
- Embed in a portfolio of Majors accounts. Build relationships with the AE, the customer's engineering leaders, and the champions inside the account.
- Find mutually beneficial plays for the customer and Cognition, by deeply understanding their priorities, blockers, and proposing solutions.
- Identify the use cases worth telling externally and turn them into customer stories, press placements, executive bylines, keynote talks, and joint campaigns.
- Produce customer stories across formats: written deep dives, video, photography, conference talks.
- Run customer PR — joint announcements, press placements, executive interviews.
- Build an enthusiastic bench of customer references and the programs to activate customers: boards, summits, etc.
- Partner with Revenue Marketing to amplify customer proof points across events, email, and paid channels.
- Manage production agencies and freelancers for shoots and campaign creation.
- Enable AEs on how to use customer stories to close deals and drive expansion.
- Travel to customer sites for shoots and executive meetings, in the US and internationally.
You should have:
- 4+ years in a role that required deep stakeholder management with enterprise customers. Forward-deployed engineering & strategy roles, customer marketing, enterprise sales, or enterprise comms backgrounds could fit.
- A track record of working with Fortune 500 customers, navigating procurement, legal, comms, and executive sponsors to get things done.
- Excellent written and verbal storytelling abilities. You go deep to understand your audience, and communicate at the right altitude.
- Intellectual curiosity. You’re curious about how different industries work, and how AI is changing them.
- Sales instincts: ability to convert customers into enthusiastic advocates.
- Ability to go deep enough technically to tell engineering stories. You don't need to be a developer, but you need to hold your own with a VP of Engineering.
- Highly organized, good at wrangling stakeholders at customers, inside Cognition, and at external production partners.
- Willingness to travel.
Equal Opportunity
Cognition is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any.